At least one-third of the North American population is obese and more than two-thirds overweight.

Conventional wisdom says its because we take in more energy (calories) than we burn. Implying that our unfit, unhealthy body is our fault, because we lack the discipline to walk away from our plates or commit to a calorie burning fitness regimen.

But, the problem isn’t you. It’s this misconception that losing weight is all about eating less and exercising more. That’s why you’ve lost and regained in the past, and that’s why you continue to struggle today.

You’ve likely heard of your friends or family detailing a new diet that they’re trying and it’s working great, only to hear about someone else explaining a completely different diet that is also working great!

How can this be?

How is it possible that completely contradictory diets still seem to work for some people?

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7 Food Myths That Are Sabotaging Your Health And 10 Steps To Engineer Your Perfect Diet

If you are like us, at some point you have probably thrown your arms up in exasperation, and said:

“Why is eating healthy so complicated?”

It’s no wonder… According to Amazon there are over 108,000 books relating to nutrition and I can guarantee that there’s almost as many different opinions and recommendations about what constitutes a healthy diet.

We get it. We know first hand how frustrating it is to be told one thing by one expert only to be contradicted by the next.

Who do you believe?

Or more to the point, why should you trust us?