For those of you who know me this is likely to come as quite a surprise…

Mostly because I own a gym…

And also because I’ve been going to the gym since I was about 13 years old and likely haven’t missed more than dozen workouts in the last 25 years (even when I broke my foot I used to put a stationary bike up on a table, sit on a chair and ‘ride the bike’ with my arms… it sucked but it helped keep me in shape while my foot healed.)

The fitness industry has evolved a lot in the last couple decades… constantly innovating new and different ways to “lose weight faster than ever!” and best of all it will “only take 10 minutes a day!”.

In today’s fast paced society, people are constantly seeking the best results in the shortest amount of time with as little effort as possible resulting in multiple shortcuts that compromise form for gains.

Just in case you’ve been living under a rock for the last decade or so, weight related illness is a big problem globally. It’s not just those obese Americans anymore, Australia, Canada and France have also seen steady increases in obesity rates.

The alarming increase in our collective waistline’s has created an EXPLOSION in the health and fitness industry – especially in the exercise and weight loss arena.

Typing ‘weight loss’ into Amazon.ca produces over 83,000 books, with more titles being added every day. With so much content and opinion being produced on such an important issue, it can be hard to know who to listen to and what’s the right thing to do to eat healthy (and what’s the wrong thing to do).

At least one-third of the North American population is obese and more than two-thirds overweight.

Conventional wisdom says its because we take in more energy (calories) than we burn. Implying that our unfit, unhealthy body is our fault, because we lack the discipline to walk away from our plates or commit to a calorie burning fitness regimen.

But, the problem isn’t you. It’s this misconception that losing weight is all about eating less and exercising more. That’s why you’ve lost and regained in the past, and that’s why you continue to struggle today.