It boggles my mind that someone would do this. And probably worse, that they continue to do it.

I mean if you’re in the flax business, is it not ok for me to assume that you know something about your product and the claims your are making? That just maybe, you’ve done some research and at some level understand essential fatty acid metabolism?

I mean thanks to Google all it takes is 0.44 seconds to do a quick search.

Go ahead and give it a try. 0.44 seconds is all it takes for Google to come up with thousands of articles, (many with links to research in peer-reviewed, refereed journals) clearly showing that flax is not a good source of omega 3 fatty acids.